
Some things are really weird. We need to understand why. Let's look at cakes for example. We all like sweets. It's in the genes somewhere and we crave sugar no matter how bad it may be for us. Maybe nature's revenge on us for taking over the planet, maybe part of the Cosmic joke. Who knows, the thing is that cakes are liked by everyone and in the West we have elevated cake making into an art form.
Go into any part of Europe and you will find a little bakery somewhere, or a cake shop, a place where someone has put their heart and soul into making a cake and they are probably part of a long tradition of home-baking.
You know that if you go to the next one down the road the same cakes will taste differently. I know we don't think of it very much, it's so ingrained in our culture we have developed selective blindness but we understand it to such a huge degree that we resist buying pre-packaged cakes even though we know that there's nothing wrong with the quality.
Deconstructed this approach also underpins a certain way of doing things: we know that if have the skill and a certain amoutn of passion we can make our way in the world, imparting in it a certain degree of our individuality and creating a tradition and a future for ourselves.
It's the way things are.
Not in Russia.
Blindly wedded to the idea that group activity and centralisation are a much more preferable (and probably safer for the ruling elite) alternative to individual effort they centralised every aspect of society.
What's that got to do with cakes?
Everything! The most basic of activities: cake making was centralised and re-introduced as an industrial concept. Comfortable with having our cars, planes and tractors mass-produced in vast machine-controlled warehouses, we might, in the West, balk, at having our cakes created the same way.
Yet in Russia this is the way it is. A factory called Cever with a long tradition of cake making going back to 1903 mass-produces some 30,000 cakes a day and delivers them all over St Petersburg. So the cake you buy in the little dive just round the corner from the underground is exactly the same in packaging, quality and price as the one which you will get in the massive, gleaming supermarket.
There are a lot of issus here. Let's look at the practical ones first: I suppose you get the same quality cakes everywhere. The price is the same. The packaging is the same. The factor has been in business for over 100 years so I guess hygiene must be good enough for them not to have killed anyone yet (otherwise they would have been closed down or lost their customer base).
Now here comes the part that's hard to swallow. You want a cake: you go to the dive down the road. You expect somethign quirky. The kind of traditional recipe the little woman that runs it has had handed down to her from her great-grandmother whose husband was a hero of the Red Revolution. Ok, this is not going to happen. You're going to get the same degree of standardisation and she has put as much effort in the cake she sells as in a packet of cigarettes.
Then you think this is enterprise. Bakers in the UK vie with each other to produce recipes that smash your senses, give you a taste of something special.
Not here.
Everything that seems natural and instinctive like personal competition and an enterprising spirit has almost been bred out of this country. Russians love cakes and they all buy the same. It's a weird thought. No matter where you are in St Petersburg you can buy the same cake at the same price, made in the same factory using machines!
There is a State-sanctioned soulessness here at times which is hard to describe unless you experience it. A wave of collectivisation that's hard to fathom. It persists to this day. I went into a small shop. The experience was weird enough to warrant a post of its own and today I am running out of time.
I never thought I'd miss baking from home, not just for the taste but also for what it represents.

